We Create Cultural MomentsGet In Touch
Named Best In-Class by TikTok
Who is ?
We are trend architects
Building creative campaigns around influencers and media — then executing and tracking
Making sure you command your own cultural moment
Brands We've Worked
Songs We've Worked
Bondi Sands was looking to increase brand recognition in North America during their summer high season. We created a distinct branded audio infused with beach vibes, cool pop culture references, trending music that was on the rise, relevant lyrics, and synths that sounded like sunshine. We partnered with 150 creators including Loren Grey and Madi Monroe to bring the primary campaign messaging to life through product application and tan transition videos. By the end of the campaign, it was clear that TikTok understood that Bondi Sands’ tanners are ‘never streaky and never orange’; just the perfect product for a healthy summer glow. This was proven by a year-over-year retail sales lift of 48% across North America! Wow.
Check it out HERE.
- Services Provided — Creative strategy, Media planning and buying, ad management, Influencer targeting and acquisition, Branded audio production, Creator content management, Campaign planning/execution/reporting
- Campaign span — 3 Months
- Total Views — 166M+
In preparation for spring 2021, we worked with P&G to promote their top cleaning brands in collaboration with Walmart to highlight Walmart Pickup services–letting America know that during a pandemic there is no safer and more efficient way to spring into a cleaner spring. The campaign titled #SpringItForward featured one of our interactive branded jingles that allowed TikTok creators to instantly transition their home from dirty to sparkling clean with the magic power of P&G’s hero line of household cleaning products. Watch HERE.
Wet n Wild Beauty was looking to make its debut splash on TikTok around the release of their new Big Poppa volumizing mascara. We worked with the artist JVKE to produce a branded audio ode to the late and great Notorious B.I.G. that provided interactive queues for creators to apply the product and strike their poses. This audio became the centerpiece of our record breaking integrated media and influencer campaign built around the hashtag #BiggerIsBetter, on which we partnered with an army of over 400 creators including Bella Poarch. This campaign resulted in over 9.6 billion video views, the highest lift in brand recognition and ad recall ever recorded by TikTok, and the branded audio rocketed up the TikTok music charts to #5 most trending audio on the app. Check it out HERE.
- Services Provided: Creative strategy, Media planning and acquisition, Influencer targeting and acquisition, Branded audio production, Creator content management, Campaign planning/execution/reporting
- Campaign span — 1 Week
- Video Views — 9.6B+
One of our specialties is branded jingle creation for TikTok and other channels. We worked with WalMart to craft the centerpiece for their 2020 Black Friday #WalMartSyncAlong TikTok campaign that encouraged users to create videos lipsyncing along to the jingle, which listed all the Black Friday specials available at WalMart that holiday.
- Campaign span — 1 Month
- Video Views — 4.6B+
Our 2020 TikTok campaign with Fashion Nova had influencers wear the brand’s clothing while creating content native to their channels; tagging the brand in their posts.
- Campaign span — 1 Month
- Video Views — 70M+ views
Our influencers encouraged sign-ups for Apple product giveaways and product upgrades through the smash and gift trend; grabbing and smashing old iPhones only to then gift the newest models or cutting the wires of old AirPods and then surprising the owners with brand new wireless AirPods.
- Campaign span — 4 Months
- Video Views — 430M+
- Likes — 38M+
- Comments — 340K+
- Shares — 105K+
We worked with creator @GagesLife to put the Kool back in Kool-Aid through his popular Kool-Aid hair dyeing videos; stimulating brand awareness by creating one of the most highly iterated trends on TikTok, all while carving out a spot in the beauty and toy markets for a powdered drink mix.
- Campaign span — 2 Months
- Video Views — 60M+
- Likes — 7M+
- Comments — 45K+
- Shares — 121K+
Why TikTok Marketing ?
Think about it — "Big Bang Theory" (one of the most watched tv shows of all time) commanded an average audience of 17-million. The cost of a 30-second commercial spot during BBT sat around $250,000 to reach 17-million eyeballs that one could argue had tuned out to surf social media until their show returned.
Average Cost to Reach 17 million Eyeballs
- Instagram $170,000+
- YouTube $129,000+
- TikTok we’ve achieved 17 million views for just $17,000
Average Daily Time Spent
- Facebook less than 10 min.
- Instagram 10 minutes
- TikTok 52 minutes
Feed post half life:
- Instagram – half of the engagement your posts will ever receive will occur within the first 18hrs
- TikTok – posts can be continuously served to new audiences over periods of months
Over 2 Billion downloads worldwide.